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Winter Can Be a Hot Time for Sellers

The days are shorter, it's cold and dark. The weather often gives people a reason to stay indoors. It's no wonder the winter months can also keep potential home buyers and sellers out of the market until the snow starts to melt and the spring season begins to bloom.

Yet, there are still advantages to selling a home during the winter, mainly due to inventory shortages and motivated buyers often willing to pay a higher price. Selling in the winter can pay off, but keep in mind, preparation is still needed for your home to stand out to potential buyers.

According to the National Association of Realtors®, nearly 80 percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. For homeowners interested in selling their home this winter, here are some typical listing and staging tips to keep in mind.

Get Cozy. It is important for potential buyers to imagine themselves living in your home, so it is a good idea to decorate for the season when opening your doors for interested buyers. When hosting an open house, consider lighting the fireplace, festively decorating or hanging lights to showcase a cozy vibe to which buyers can relate. Also, ensure your home is kept at a warm temperature so potential buyers are comfortable when they walk inside from the cold.   

Clear the Way. Make sure to shovel your driveway and sidewalks and clear snow off any decks or patios. Potential buyers should be able to easily access your home without the danger of slipping on ice or tracking in snow. Also, remove any icicles or built-up snow from your roof, so that your home looks clean and ensure your “for sale” sign is easily visible in your front yard.

Work with a Realtor. Finally, be sure to work with one of our Realtors, who can share more tips for listing your home this season.

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